There are few who know of Bacchus' twin brother Burpus - opulent deity of Carbonation. Burpus was more beloved by the gods - so his intoxicatedly jealous brother demonized his carbonic ways, making them out to be distasteful to the other gods. Overnight, burping went from being an expression of contentment...to a disgusting habit. Burpus was banished from Olympus, but he retired to Pepperland with a smile on his face...happy to live as his brother should have: Eating, drinking and being merry.
(And check out my other submission, "Air Fortress Pepper"!: [link]